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Is it just me, or in the past year (or so) has it felt crowded online?  As a fellow business owner, I know how much work goes into building and growing a business to reach your business goals. We’re all fighting for space in front of our dream clients on and offline. I know it’s frustrating to fight the algorithms, but I do have good news. 

Brand photography is here to help you now more than ever! Your brand is truly the essence of your business, and investing in brand photography will help you cut through the noise online and in print to connect with your potential customers. I’ve seen it happen and know it can happen for you! Let me share the reasons why brand photos will help you grow your business in 2022.

What is Brand Photography?

Brand photography is how you visually tell your story to your customers, and it’s an opportunity to connect with one image! You know the power of one shot, so now imagine if your imagery is cohesive with your brand and message. According to Forbes, if branding is continuous and consistent through all the appropriate platforms, revenue could go up by 23%! That’s an incredible return on investment.

How Brand Photos Grow Your Local Business

Let’s walk through the top four ways that brand photography helps you grow your business!

Brand Recognition – With so many stock photos online, you could just download those and use them, right? Yes, but then it’s not YOUR brand! You want your overall brand presence to be consistent and cohesive. Even the most beautiful stock photos will not be of your business, and that’s what your potential customers need to see. When you use professional brand photos, you become recognizable to your audience.

Personalizing Your Content – A BIG trend for 2022 is personalizing your marketing message. How much more personal can you get than brand photos of you and your business!? I help my client brainstorm shots that we’ll need to showcase your business and introduce you to your audience. 

Elevate Your Brand – Gorgeous, professional brand photos of you and your business will instantly help you stand out from the crowd and connect with your customers like never before. Because of your cohesive branding, no matter how your customers find you, they will connect with your brand.

Makes Marketing Easier – Like, a LOT easier. Instead of wondering what to post on social media or what you can blog about, you’ll have your resource of brand images to pull from and create amazing content! No more digging around for a stock photo that could work or having nothing to post at all. You’ll have it all at your fingertips. 

Where to use your brand photos? Here are just a few ideas; 

  • Your website 
  • Blog posts
  • Social media
  • Email marketing
  • Print materials 

Your future customer might meet you at any of the channels above. It’s important to make sure that your branding is ready to stand out and shine in these places!

Your Oconomowoc Brand Photographer

If you’re ready to move the marketing needle on your business and are ready for professional brand photos, I’d love to share more. As a business owner and a Certified Professional Photographer, I’m able to offer a branding session that will create the right images for your business. It all starts with getting to know your business and goals, so let’s chat!

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